The Coalition for Enhanced Marine Resources put their online identity in my hands. And I was honored. Similar to CARE, I am on board with this organization's cause and method of bringing about change.
The sun-kissed horizon of the main image brings light to the logo as a representation of the way this organization is bringing awareness to abandoned, man-made structures hidden beneath the surface of the ocean, that are useful and beneficial to marine life.
The combination of vibrant photography and muted background colors helps to convey the beauty of the marine life and the serious cause behind it.
I had a lot of fun working with the copy, photos, and people from Capitol Public Affairs and CEMR.