When the wonderful people at Practical Recovery approached me about creating a new service brochure for them, I educated myself about the industry of recovery and addiction. I did not have any life experience with treating addiction so the information I gathered about their industry was new to me. This is when I learned the varying tehniques used to help treat people with harmful, addictive behaviors.
I did not know that the commonly referred to addiction rehabilitation program known as the 12-Step Program has a religious foundation and focus. For the program to be successful, most participants are strongly rooted in a faith-based lifestyle.
Practical Recovery wanted to provide a solution that was not Christian-based or made repeated reference to a "high power" like the 12-Step Program does. As an alternative to this popular 12-Step Program, Practical Recovery offers evidence-based methods and optional holistic healing services to personalize the treatment for various addicitions at varying levels of addiciton.
Our goal was to design a welcoming brochure that spoke to friends, family, and professionals within the industry that were looking for treatment options. Practical Recovery's website was newly designed and inspired the brochure design.
The calm, professional, and friendly aesthetics were laid out in an oversized 6"x9" trifold brochure that included 4 inserts. We digitally printed on super smooth matte stock to reinforce the quality of service clients would receive at any of the Practical Recovery inpatient or outpatient facilities. The writer and photographer made my job easy. Designing with beautifully written copy and high-end phototographs inspires me to bring out the best in their craft, as well as mine.